By Brenda Flanagan
Correspondent
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With typical panache, Hard Rock International debuted plans for a casino complex built around Jeff Gural's Meadowlands Racetrack while speakers blared Bruce Springsteen.
Promotional videos showed a modern facade, dominated by Hard Rock's iconic guitar.
'It's a beacon in the night. We want people when they're in Manhattan to see the Meadowlands and see that — on the Jersey side — there's an amazing entertainment destination,' said Hard Rock International Chairman and CEO Jim Allen.
Hard Rock Exec Allen described an entertainment dome that changes with the seasons, 5,000 slot machines, 200 gaming tables, restaurants and bars, plus a music museum featuring a rotating collection of rock ‘n' roll's historic memorabilia. He says they'll lure customers with star power and branding.
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'We will bring all of our resources that no one in the world can match to create this iconic destination,' said Allen.
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'There is some perception that Jeff and I are thinking about ‘slots in a box.' Let it be said and done — our renderings and video fly through will clearly demonstrate that's not what we're looking to do,' Allen said.
Allen says Phase One could be up and running by next summer, early fall, creating more than 2,300 union construction jobs — that got applause — and giving preference to local vendors. He repeated Gural's offer to pay a 55 percent tax — generating $400 million to help revitalize Atlantic City's tanking economy and rejuvenate horse racing in New Jersey.
The plans for Hard Rock International to bring a casino to the Meadowlands Racetrack were unveiled at a well-attended media event on June 3, 2015 in the Victory Sports Bar at the Meadowlands. Jim Allen, chairman of Hard Rock International, and Jeff Gural, chairman of New Meadowlands Race. Hard Rock International executives along with Jeff Gural of The Big M announced plans in June of 2015 to form a partnership to build a Hard Rock Casino at East Rutherford's Meadowlands Racetrack. In January 2016 legislators and Gov. Christie passed a bill allowing NJ residents the final say in whether to allow two new casinos outside of AC.
'We have assurances that from the revenue stream, there'd be money dedicated to horse racing, both for standard and thoroughbred. Monmouth Park would receive a share,' said Dennis Drazin.
Praise flowed from a dais packed with politicians who've offered bills to put a referendum authorizing casino licenses outside of Atlantic City before New Jersey voters.
'I'm for no more than two. I'd be happy to put up a referendum that says one — in the Meadowlands,' said Sen. Loretta Weinberg.
'We will work together and we will be going to the ballot to ensure that we get this Hard Rock casino built here in the Meadowlands and I promise I will work with colleagues to make this promise become a reality,' said Sen. Paul Sarlo.
'And this could be an economic engine, not just for this region but for the whole state of New Jersey. That's how important this is,' said Assembly Speaker Vincent Prieto.
Hard Rock Exec Allen described an entertainment dome that changes with the seasons, 5,000 slot machines, 200 gaming tables, restaurants and bars, plus a music museum featuring a rotating collection of rock ‘n' roll's historic memorabilia. He says they'll lure customers with star power and branding.
Hard Rock Casino Meadowlands Nj Racetrack
'We will bring all of our resources that no one in the world can match to create this iconic destination,' said Allen.
Hard Rock Online Casino NJ is offering a generous bonus for new players signing up for an account. Firstly, new signups will receive 50 free spins just simply for registering a new account. Once the account has been confirmed, players will then be entitled to a 100% match bonus worth up to $1,000 on your first deposit. Borgata Hotel Casino & Spa: Caesars Atlantic City: Golden Nugget Hotel Casino & Marina: Hard Rock Hotel Casino: Ocean Resort Casino: Tropicana: Resorts Casino Hotel Atlantic City: RACETRACKS WITH ONLINE SPORTS POOLS: Freehold Raceway: Meadowlands Racing and Entertainment: Monmouth Park: CAESARS INTERACTIVE ENTERTAINMENT NEW JERSEY - AFFILIATE.
'There is some perception that Jeff and I are thinking about ‘slots in a box.' Let it be said and done — our renderings and video fly through will clearly demonstrate that's not what we're looking to do,' Allen said.
Allen says Phase One could be up and running by next summer, early fall, creating more than 2,300 union construction jobs — that got applause — and giving preference to local vendors. He repeated Gural's offer to pay a 55 percent tax — generating $400 million to help revitalize Atlantic City's tanking economy and rejuvenate horse racing in New Jersey.
The plans for Hard Rock International to bring a casino to the Meadowlands Racetrack were unveiled at a well-attended media event on June 3, 2015 in the Victory Sports Bar at the Meadowlands. Jim Allen, chairman of Hard Rock International, and Jeff Gural, chairman of New Meadowlands Race. Hard Rock International executives along with Jeff Gural of The Big M announced plans in June of 2015 to form a partnership to build a Hard Rock Casino at East Rutherford's Meadowlands Racetrack. In January 2016 legislators and Gov. Christie passed a bill allowing NJ residents the final say in whether to allow two new casinos outside of AC.
'We have assurances that from the revenue stream, there'd be money dedicated to horse racing, both for standard and thoroughbred. Monmouth Park would receive a share,' said Dennis Drazin.
Praise flowed from a dais packed with politicians who've offered bills to put a referendum authorizing casino licenses outside of Atlantic City before New Jersey voters.
'I'm for no more than two. I'd be happy to put up a referendum that says one — in the Meadowlands,' said Sen. Loretta Weinberg.
'We will work together and we will be going to the ballot to ensure that we get this Hard Rock casino built here in the Meadowlands and I promise I will work with colleagues to make this promise become a reality,' said Sen. Paul Sarlo.
'And this could be an economic engine, not just for this region but for the whole state of New Jersey. That's how important this is,' said Assembly Speaker Vincent Prieto.
Conspicuous by their absence: South Jersey lawmakers — including Sen President Sweeney – who's been unsure about when
to post the referendum.
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'The most important message to be delivered today by me is, this is not a fight between North Jersey and South Jersey. We believe with all my heart this is good for the state of New Jersey,' Gural said.
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So the Hard Rock Casino Meadowlands PR machine is off and running, but the finish line — whether that referendum will be held this November or in 2016 — well, that remains undecided.